Oh, this brings tears to my eyes! I can't imagine that I'll have to let my little girl drive away some day. You can bet she'll be in a Subaru, though! (I've got a ways--she's only 9 months old now. Just starting on the whole walking thing. I'm going to have a hard enough time with that!)
Tuesday, August 3, 2010
Wednesday, May 5, 2010
Legacy's one of the "Best Family Cars in 2010" and Thoughts from a New Mommy
Awards continue to rain down on Subaru vehicles this year!
Most recently, the Subaru Legacy is one of the cars Parents Magazine and Edmunds.com picked as the Best Family Cars in 2010. The 2009 Forester was on this list last year, too. As a new mommy (to 5 month old Makenzi), this is no surprise to me.
It's so funny how your view of cars changes when you start carting around your own tiny human. When I started in the automotive industry, I took a liking to fast cars that looked sexy and garnered the attention of men. In fact, I have to admit that my bright red, turbocharged, sport packaged, windows-tinted car played a role in meeting my husband.
Now, with Makenzi on board, priorities have changed. Of course, safety is paramount. I don't just mean in protecting us if the car is in an accident (although my Legacy has plenty of that (click here to view some videos of how the Legacy held up even in 2000 compared to other cars out there--Dateline NBC Offset Crash Test 1999-2000 Midsize Sedans IIHS), I mean what the car does to make sure I don't get in an accident at all. VDC (vehicle dynamic control) is a must in accident avoidance in all types of weather. All wheel drive is also a necessity because in winter you can't afford to be stuck somewhere with an infant in the car.
What you might not realize is how much space someone who is 25" long and weighs just 15 lbs can take up. Between a stroller, a diaper bag, the huge boxes of diapers you buy, the high chair you need to get, the exersaucer you want to bring on a long trip, etc. you're requiring a whole lot of cargo room! Heaven forbid your spouse wants to come along, too. This forces you to think a lot about how space is used in cars.
Oh, and those little humans aren't cheap to have around. So cost is always a factor, not just in the price of the car but in maintainance and fuel economy. The Legacy CVT (an automatic transmission) now gets up tp 31 miles per gallon (yes, it is still all wheel drive!)
So, I have to wholeheartedly agree with the Parents Magazine/Edmunds.com distinction--the new Legacy is safe, has the space where you need it, and is a tremendous value. Those are all important to this parent!
(But I'm thinking that I'm glad the Legacy is as attractive as it is and is still available with a manual transmission, even if those aren't allowed to be requirements anymore!)
Most recently, the Subaru Legacy is one of the cars Parents Magazine and Edmunds.com picked as the Best Family Cars in 2010. The 2009 Forester was on this list last year, too. As a new mommy (to 5 month old Makenzi), this is no surprise to me.
It's so funny how your view of cars changes when you start carting around your own tiny human. When I started in the automotive industry, I took a liking to fast cars that looked sexy and garnered the attention of men. In fact, I have to admit that my bright red, turbocharged, sport packaged, windows-tinted car played a role in meeting my husband.
Now, with Makenzi on board, priorities have changed. Of course, safety is paramount. I don't just mean in protecting us if the car is in an accident (although my Legacy has plenty of that (click here to view some videos of how the Legacy held up even in 2000 compared to other cars out there--Dateline NBC Offset Crash Test 1999-2000 Midsize Sedans IIHS), I mean what the car does to make sure I don't get in an accident at all. VDC (vehicle dynamic control) is a must in accident avoidance in all types of weather. All wheel drive is also a necessity because in winter you can't afford to be stuck somewhere with an infant in the car.
What you might not realize is how much space someone who is 25" long and weighs just 15 lbs can take up. Between a stroller, a diaper bag, the huge boxes of diapers you buy, the high chair you need to get, the exersaucer you want to bring on a long trip, etc. you're requiring a whole lot of cargo room! Heaven forbid your spouse wants to come along, too. This forces you to think a lot about how space is used in cars.
Oh, and those little humans aren't cheap to have around. So cost is always a factor, not just in the price of the car but in maintainance and fuel economy. The Legacy CVT (an automatic transmission) now gets up tp 31 miles per gallon (yes, it is still all wheel drive!)
So, I have to wholeheartedly agree with the Parents Magazine/Edmunds.com distinction--the new Legacy is safe, has the space where you need it, and is a tremendous value. Those are all important to this parent!
(But I'm thinking that I'm glad the Legacy is as attractive as it is and is still available with a manual transmission, even if those aren't allowed to be requirements anymore!)
Thursday, April 8, 2010
All things New York
AAhhh - New York - the sights, the sounds, the smells, the people. I was in a New York state of mind yesterday. The day started with dropping Max off at doggie day care, followed by a dash for the train station in New Haven-they need more parking!
A Mom and her two children shared seating with me- they're from North Carolina and have relatives up here. They were enroute to New York to celebrate ten year old Evan's birthday. In the course of conversation we found out they have a 2010 Outback which they love- small world!
I shared my laminated map of NY to help keep them busy- challenged them to find the Empire State Building and the train station on it. We finally reached the long awaited tunnel and said our good byes.
Next up was a nice long walk to the Javits Center - after a few wrong turns I got on the right track and arrived sweaty and thirsty. Inside I made a beeline for the Subaru display and there they were- the new STis and WRXs. The wing is back on the sedan version and the five door is still available. Choices for everyone! Can't wait to go cruising in one.
Also in the NY theme - looking forward to getting a copy of Barbara Hannah Grufferman's book "The Best of Everything after 50. The Experts Guide to Style, Sex, Health, Money, and More." She consulted NY experts when faced with turning 50, wrote the book, and was recently on the Today Show sporting a red dress to show support of women's heart health.
You can check it out at http://www.thebestofeverythingafter50.com/.
And then after the train ride home it was off to band practice where playing Neil Diamond's "Sweet Caroline" reminded me that Yankees-Red Sox baseball was on. By the time I was home plopped in front of the TV it was 1-1 in the ninth.
And in case you don't follow baseball - it was a New York night!
A Mom and her two children shared seating with me- they're from North Carolina and have relatives up here. They were enroute to New York to celebrate ten year old Evan's birthday. In the course of conversation we found out they have a 2010 Outback which they love- small world!
I shared my laminated map of NY to help keep them busy- challenged them to find the Empire State Building and the train station on it. We finally reached the long awaited tunnel and said our good byes.
Next up was a nice long walk to the Javits Center - after a few wrong turns I got on the right track and arrived sweaty and thirsty. Inside I made a beeline for the Subaru display and there they were- the new STis and WRXs. The wing is back on the sedan version and the five door is still available. Choices for everyone! Can't wait to go cruising in one.
Also in the NY theme - looking forward to getting a copy of Barbara Hannah Grufferman's book "The Best of Everything after 50. The Experts Guide to Style, Sex, Health, Money, and More." She consulted NY experts when faced with turning 50, wrote the book, and was recently on the Today Show sporting a red dress to show support of women's heart health.
You can check it out at http://www.thebestofeverythingafter50.com/.
And then after the train ride home it was off to band practice where playing Neil Diamond's "Sweet Caroline" reminded me that Yankees-Red Sox baseball was on. By the time I was home plopped in front of the TV it was 1-1 in the ninth.
And in case you don't follow baseball - it was a New York night!
Thursday, April 1, 2010
What will Subaru think of next?
SUBARU TO INTRODUCE DOG DRIVING LESSONS FOR 2010*
Sales success leads maker to recognize pet’s role in family and emergency driving situations
Cherry Hill, April 1, 2010 – Subaru of America, Inc. today announced that it will introduce a nation-wide program of free clinics to teach pets how to drive vehicles. Inspired by Subaru’s current “Dog Tested, Dog Approved” TV advertisements (http://www.yourtube.com/subaru), the program is designed to instruct family pets on rudimentary vehicle operations such as applying a handbrake and activating emergency warning lights.
“Subaru owners index highly on pet ownership” says Subaru spokesman Kay Nighne. “And as we continue to out-perform the industry in terms of our sales, we thought it would be good to celebrate our partnership with ASPCA and integrate our owner’s cars and pets even more closely.”
The program will begin in the Summer and should it prove successful, a more advanced program will be developed for pets who enjoy all-wheel drive performance and will feature such specialized techniques as left-paw braking.
The two real-life stars of the Subaru Dog Tested ads, Heinz Variety Olive and Golden Retriever mix Zelda will be co-instructors on the ground breaking program. Neither dog was available for comment as both were feeling a little husky.
Spokesman for the program, and driving instructor for Olive and Zelda, April Fuhl said, “People assumed we had used camera trickery to make it seem like the dogs were driving the cars, but thanks to our training program, they actually were. Zelda especially loved learning how to pull donuts in the parking lot using her teeth and her tail. We admit we have had some trouble getting smaller animals to steer and operate the pedals at the same time, but using Lassie and Ned as our inspiration we are confident that we can bring Pet Driving to a new level.”
*Nope, not really, it’s an April Fool. Please don’t allow your pets to drive your car.
Sales success leads maker to recognize pet’s role in family and emergency driving situations
Cherry Hill, April 1, 2010 – Subaru of America, Inc. today announced that it will introduce a nation-wide program of free clinics to teach pets how to drive vehicles. Inspired by Subaru’s current “Dog Tested, Dog Approved” TV advertisements (http://www.yourtube.com/subaru), the program is designed to instruct family pets on rudimentary vehicle operations such as applying a handbrake and activating emergency warning lights.
“Subaru owners index highly on pet ownership” says Subaru spokesman Kay Nighne. “And as we continue to out-perform the industry in terms of our sales, we thought it would be good to celebrate our partnership with ASPCA and integrate our owner’s cars and pets even more closely.”
The program will begin in the Summer and should it prove successful, a more advanced program will be developed for pets who enjoy all-wheel drive performance and will feature such specialized techniques as left-paw braking.
The two real-life stars of the Subaru Dog Tested ads, Heinz Variety Olive and Golden Retriever mix Zelda will be co-instructors on the ground breaking program. Neither dog was available for comment as both were feeling a little husky.
Spokesman for the program, and driving instructor for Olive and Zelda, April Fuhl said, “People assumed we had used camera trickery to make it seem like the dogs were driving the cars, but thanks to our training program, they actually were. Zelda especially loved learning how to pull donuts in the parking lot using her teeth and her tail. We admit we have had some trouble getting smaller animals to steer and operate the pedals at the same time, but using Lassie and Ned as our inspiration we are confident that we can bring Pet Driving to a new level.”
*Nope, not really, it’s an April Fool. Please don’t allow your pets to drive your car.
Tuesday, March 9, 2010
Spring!
Hi all - This Diva spent a wonderful weekend in the greenhoue at Van Wilgen's Garden Center - as part of their "Escape to Spring" event. We showed off our cars, greeted many of our customers, and basked in the sunlight. Everyone loved that warm spring feeling after the crazy winter.Diva Angie arrived with Jeff and their pooch Sasha on Sunday. Sasha worked on her socializing skills and did quite well accepting friendly pats without cowering too much. Jeff also met many of his customers and we agreed that we'll go back next year.
VanWilgens has the hardiest plants and the most helpful staff - they always can help you find what you need. Check them out here http://www.vanwilgens.com/.
Enjoy the spring!
Thursday, March 4, 2010
Branford Land Trust
Today, I wanted to just take a moment and let you know that Premier Subaru is proud to continue to be a Business Member of the Branford Land Trust. The mission of the Branford Land Trust is to preserve open space in Branford, and to promote our community's appreciate of Branford's diverse natural features. It is a GREAT organization with some absolutely wonderful members. When in Branford, make sure you check out their website to learn more about them, as well as the open space properties in Branford that they have been so influencial in securing.
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Wednesday, March 3, 2010
Subaru Sales up Again!
Subaru is defying all odds again with a 38% increase in sales in February! I'm one happy diva knowing that I represent such a solid, growing brand! The redesigned Outback and Legacy models are certainly favorites among car buyers, just as we suspected they would be. Come check them out at Premier Subaru today!
Click here to read the article.
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